Recently the famous pancake restaurant IHOP tweeted that they would be changing their name to IHOb, but left fans in suspense as to what the “b” would stand for. After 60 years of being the International House of Pancakes, the company has decided to be temporarily known as the International House of burgers because “Burgers are a quintessential, American menu item so it makes perfect sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day.”
IHOP announced that it is only a temporary change to promote their lunch and dinner menu, but many people and companies have spoken out on Twitter about the new change for IHOP. Burger King decided to mock IHOP by changing their name to “Pancake King” on Twitter. Wendy’s also spoke out with a tweet reading, “Not really afraid of the burgers from a place that decided pancakes were too hard.” One Washington Post writer reported that he was not too impressed with the change to IHOP’s menus and said, “It made for a relatively satisfying burger,” but later admits that “Somehow, a burger can never taste as sweet in this setting.”
Overall, IHOP’s publicity stunt did not work out the best for the company, and resulted in some backlash from both fans and competing companies. Hopefully, IHOb will be quick to return to IHOP and making their tall stacks of buttermilk pancakes.
Emily Nixie, Staff Writer
Sophomore Emily Nixie is a staff writer for the 2017-2018 Colonel. At LHS she participates in Key Club and enjoys playing volleyball and spending time with her dogs. She also loves kiwi and pancakes.